Strategy · Architecture · Delivery

Empowering data leaders.
Building organizations that last.

Global Data & AI Executive · Advisor, Mentor & Lecturer

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Marcos Ribeiro

About

From engineering to executive advisory

Most organizations invest in data and AI — and face the challenge of making those investments actually work. That’s the gap I operate in: the space between a bold data strategy on a slide deck and a living, operational capability that transforms how an enterprise competes.

My path is uncommon: materials engineering → lean manufacturing → strategy consulting at Deloitte and Bain → global data practice leadership → executive advisory. I speak the language of the C-suite and the language of the data engineer — and I translate fluently between the two.

That fluency extends beyond industries and functions — across six languages and the cultures behind them:

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Impact

Numbers that tell the story

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Years Leading Transformation

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Professionals Led & Mentored

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Organizations Impacted

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Global Regions (Americas, EMEA, APAC)

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Complex Global Programs

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Students Impacted

Where I’ve Worked

BAIN& COMPANYDeloitteInfosysactdigitalBAIN& COMPANYDeloitteInfosysactdigital

Industries Served

Financial Services & InsuranceTelecom & MediaConsumer GoodsRetail & eCommerceAutomotive & AerospaceIndustrial & ManufacturingOil & GasEnergy & UtilitiesChemicalAgro & AgribusinessEducationPublic SectorTechnology & SaaSFinancial Services & InsuranceTelecom & MediaConsumer GoodsRetail & eCommerceAutomotive & AerospaceIndustrial & ManufacturingOil & GasEnergy & UtilitiesChemicalAgro & AgribusinessEducationPublic SectorTechnology & SaaS

Selected Clients

BradescoSantanderHSBCBTGBanco PANBVBMGBS2BanklyOuribankCieloVRMapfreBradesco SegurosPortoDigioConglomerado CaixaSerasa ExperianSicoobUnimedHeinekenAmbevBRFUnileverNestléGloboRenaultVWFordGMEmbraerGETelefónicaVivoClaroAmérica MóvilTIMEDPRaizenPetrobrasGerdauBraskemBASFDOWDuPontSyngentaMosaicAGCOBradescoSantanderHSBCBTGBanco PANBVBMGBS2BanklyOuribankCieloVRMapfreBradesco SegurosPortoDigioConglomerado CaixaSerasa ExperianSicoobUnimedHeinekenAmbevBRFUnileverNestléGloboRenaultVWFordGMEmbraerGETelefónicaVivoClaroAmérica MóvilTIMEDPRaizenPetrobrasGerdauBraskemBASFDOWDuPontSyngentaMosaicAGCO

Technology Ecosystem

AWSMicrosoft AzureGoogle CloudDatabricksSnowflakeSAPOracleIBMClouderaTeradataInformaticaSASSalesforceAdobeAWSMicrosoft AzureGoogle CloudDatabricksSnowflakeSAPOracleIBMClouderaTeradataInformaticaSASSalesforceAdobe

Services

How I can help

Data Strategy & Governance

Enterprise-wide data strategy, governance frameworks, and organizational readiness assessments.

AI Practice Building

Stand up and scale Data & AI practices — from talent strategy to delivery frameworks.

Platform Architecture

Cloud-native data platforms, lakehouse architectures, MLOps pipelines, and GenAI infrastructure.

Transformation Programs

End-to-end program leadership for large-scale data and digital transformation initiatives.

Insights

Thinking out loud

Long-form perspectives on data strategy, AI, leadership, and building things that matter.

Data Strategy

Why most data strategies fail — and what to do differently

Coming soon
GenAI

GenAI in the enterprise: beyond pilots to production value

Coming soon
Leadership

The data leader’s playbook: from IC to executive

Coming soon
Architecture

Building a modern data platform: lessons from the field

Coming soon
Mentoring

What I wish someone told me before my first leadership role

Coming soon
Transformation

Change management is the hardest part of any data program

Coming soon

What People Say

Voices from the field

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C

Carlos M.

CTO, Financial Services

Client

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J

Juliana R.

Senior Data Engineer → Head of Data

Mentee

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P

Prof. Andrea L.

MBA Program Director, FAAP

Academic

Officina

— Where knowledge becomes craft

Enter the Workshop

Exclusive access for clients, mentees & practitioners